Duane Roberts 
When conducting business abroad, many small and large companies alike turn to the help of international marketing resources. But who should you choose? While different countries have their own unique needs when it comes to marketing, there are a few commonalities that are needed to execute effective B2-B marketing campaigns.
It is not enough to target one market with your advertising. You need to find the right channel for your message and create a plan that works for everyone involved.
Get to Know Your Audience
When choosing a source for your B2B marketing campaigns, it’s important to know your audience. What are they like? How do they consume content? What are their top concerns? What are they seeking out? You can get a general idea of your audience’s preferences and needs through a customer survey.
If you’re marketing to a large audience, you may want to conduct a more in-depth study that includes focus groups and surveys to get a true indication of how your product or service affects your customers’ daily lives.
Find the Right Channel
Choosing the right channel for your B2B marketing campaigns isn’t as important as choosing the right audience for your particular product or service. Most countries would prefer hearing from companies that are selling the same type of products or services as they do. Continue to explore the media options available in your chosen country to find the best fit for your brand and business.
After all, social media and online news outlets are popular ways to share content and build brand awareness, and you can expect a large portion of the audience for your company to be online every day on global sources.
Brand and Company Awareness Is Key
Brand awareness is arguably the most important factor when determining which channels to explore for B2B marketing campaigns. This is especially true when you’re looking to expand your business into a new market. To get the most bang for your buck, it’s important to find a marketing strategy that works best in your particular industry.
Do your research and discover the top marketing channels in your industry so that you can use these channels to source your future marketing resources. With a large enough audience,
Utilize Social Media for Business Growth
Social media is a great way to engage your customer base, build brand awareness, and create content for your followers to enjoy. You can use social media to your advantage when sourcing international marketing services. By researching popular social media channels in your target market, you can find a large enough following to be interest in your brand.
Continue to monitor your social media accounts and discover new content ideas to share with your followers. Once you’ve found a large enough following, you can launch social media campaigns that help you build brand awareness and gain new customers.
Plan and Budget Wisely
When it comes to sourcing international marketing services, it’s important to plan. Begin by understanding your business’s growth strategy. As your company grows, you’ll likely want to expand your marketing efforts. But how do you structure a budget that gets you where you want to be without breaking the bank?
The good news is that it’s rarely that expensive to buy the channels you need in each country you choose to market in. You may find that using the same channels you use for domestic marketing campaigns makes more sense than investing in new channels or technologies that might not be as effective or efficient.