Duane Roberts 
The role of a Franchise Consultant is to serve as a bridge between a potential franchisee and a franchisor. Using their experience and contacts within the franchising world, a Franchise Consultant helps a prospective franchisee choose the right business.
A successful consultant is often the first person a prospective franchisee contacts, so they can help the potential franchisee find a business that fits their personal and professional needs. Despite their dual role, Franchise Consultants are crucial for new business owners, even if they are not looking for a full-service franchise.
A franchise consultant’s job is to assist in finding the right franchise for you. They will review the information you provide and schedule a “dig deeper” meeting. This meeting will help the franchisee clarify his or her work-life balance, goals, and expectations. It will also identify any conflicting ideas about the franchise industry. The roadmap meeting may take many twists and turns, but the goal is to discover new ideas and approaches to the business industry.
A Franchise Consultant works on 100% commission, so it’s important to understand that they will only spend their time on clients who are serious about buying a franchise. If a client isn’t serious about making an investment, the consultant won’t give them much time or money.
Likewise, a Franchise Consultant will not invest their time in someone who isn’t serious about investing their money in the franchise industry. It’s also vital to note that a Franchise Consultant will be able to help you decide if a particular brand will be a good match for your goals and business.
Choosing go franchise consultant should be based on their own experience and passion for the industry. A Franchise Consultant should be able to identify natural market openings – a skill that can only be gained by years of experience. This means they have lived and breathed the franchising industry long enough to recognize disruptive trends and opportunities.
When it comes to owning a franchise, the role of a Franchise Consultant is critical to success. This professional will not only assist the candidate in identifying a suitable franchise, but he or she will also serve as a liaison between the franchiser and the prospective franchisee. Franchise consultants will also assist candidates in making the best possible selection of franchises.
A franchise consultant will be the most effective person to guide a prospective business owner through the franchise application process. A franchise expert will make certain that the right match is made between the franchisee and the franchisor.
The role of a Franchise Consultant is a critical component of the franchising industry’s overall success. Traditionally, a Franchise Consultant has provided assistance to a franchisor’s development team during the development process.
A franchise consultant acts as a trusted advisor and advocate for their clients, assisting them in navigating the franchise buying process. Independent of the franchise’s size, a franchisee will benefit from a strong support team that will guide them through the process of making the right decisions and selecting the best franchise for them.