Duane Roberts 
Reputation has become a valuable currency in the digital world. Online users are increasingly relying on search engines to access information about businesses and individuals. This has made reputation management a must for brands and PR professionals.
However, no matter where your company stands today, all businesses need an effective online reputation management service in this day and age. Here are some qualities of a good online reputation management service according to seasoned expert Francis Santa.
Reputable Company
The first and foremost quality of a good reputation management service is that it comes from a reputable company. This is especially important if you are dealing with a crisis situation and need support from the company to resolve it.
Reputation management companies that have been in the business for a long time tend to be more reliable and trustworthy. They have a proven track record and a reputation to uphold. When choosing an online reputation management service, it is important to find out if it has been in the business for a long time.
Automated Reputation Monitoring
If you choose an online reputation management service that is automated, then you can be sure that your online reputation is being monitored on a continuous basis.
An automated reputation monitoring service will scan your website and social media profiles for keywords associated with your brand on a regular basis. It will then report back data that you can use to make informed decisions on how to best utilize your online presence.
It is important that you choose an online reputation management service that offers automated reputation management. This type of service will automatically respond to online posts and comments, allowing you to focus on other aspects of your business. A good automated reputation management service will make sure that any negative posts about your brand are removed.
Proactive Brand Protection
A good online reputation management service will also offer proactive brand protection from the start. This will help you avoid any potential pitfalls that could decrease your online reputation. It is important that you choose an online reputation management service that offers proactive brand protection.
A reputable brand protection service will help you take control of your online reputation. It will help you identify potential areas of concern before they lead to problems. A good brand protection service will help you monitor your online reputation on a regular basis.
Analysis and Reporting
A good online reputation management service will also provide you with analysis and reporting. It is important that you choose a service that offers you regular insight into your online presence.
This will allow you to see what is being said about your business right now. It will also allow you to make informed decisions about how to proceed with your online efforts.
A good online reputation management service will also provide you with regular reports on your online activity. This will allow you to see the overall progress of your online efforts. It will also allow you to make informed decisions about the best way to proceed with your online efforts.